Arup Business Economics, cohort 6

The intent of this programme is to enable Arup project leaders, project consulting staff, and business development specialists to better understand the business and market environment of Arup clients, and consequently be more effective in identifying and delivering consulting propositions. After successful completion, programme participants will be able to: • Analyse the economic and business environment faced by their key clients • Infer key aspects of the client's business model and the economic drivers for it • Understand how a proposed project for a client relates to these drivers • Hold better informed client discussions • Focus project bids more accurately on client needs.